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It All Comes Down To Execution!
by Gary Ryan Blair

A flawed premise of success is that the goal is the most important ingredient in the stew of success, and that you win or lose based on the merits or worthiness of the goal. 

How wrong and casualty creating that premise is. The best plan and goal in the world can't survive poor execution.

Goals never fail, only implementation does!

Unless you execute properly and remain focused until completion, the goal, and that means any goal is irrelevant.

My observation over time is that success is 10% vision, or what some might call goal clarity, and 90% execution. 

By analogy, Tiger Woods had visions of winning major golf tournaments and Serena Williams also had grand visions of winning major tennis tournaments when they were both very young.

Is the vision of the goal what made them great performers, or was it their ability to execute? How many other aspiring athletes had great visions, but did not succeed?  

Consider the following questions as it relates to yourself:

  • Have you ever missed a golden opportunity because an idea never get off the ground?
  • Have you ever been frustrated by your inability to follow through and execute plans, even after committing to do so?
  • Would it be worth a focused effort to permanently fix the underlying causes of inaction?

I�d like to offer some thoughts on why execution is the key to greatness, and comment on what good execution is, and how anyone can execute well and get good at it. 

Why is execution the key? 

The difference between those with goals and plans that don't succeed, and those that do is simple. Those that succeed are able to execute well and follow through until completion. 

What is good execution? It�s all about making good decisions and making things happen. It�s about reacting well to unpleasant and unexpected events. It�s about building capabilities into your life and business; the capability to be efficient and effective at those things that are critical to your success. It�s about FedEx making sure that the package really does arrive the next day.

How does one execute well and get good at it?

  • You need to focus time and resources on the �core activities� necessary for achievement. There are always more things to do than there are time and resources available to do them. Go for the �high impact� activities.
  • You must hold yourself accountable to deadlines and adjust tasks accordingly. Slipping deadlines are a symptom of poor execution and a lack of discipline. Set realistic deadlines and then monitor progress and make timely decisions to ensure they are met.
  • You need to surround yourself with people, experience, and expertise. Well trained experienced people know how to get the job done effectively. Inexperienced or non-trained people will simply not be as effective. With training they can be developed over time. People who experiment and learn become experienced executors.
  • You must realize that Everything Counts! and consciously pay attention to the small details of the core activities. It was a simple and relatively inexpensive O-ring design flaw that destroyed the space shuttle.

The small details are what make the difference between a mediocre product and an outstanding product, a marginal customer experience and a great customer experience. 

This may seem to be in conflict with the point about meeting deadlines. However, it is precisely being aware of the details that makes it easier to meet deadlines. Lack of attention to detail can cause the unexpected to �bite you on the back side� and slip the schedule. 

Six questions to consider as you plan for 2004:

Who is responsible for the achievement of this goal?  

What are the consequences of inaction?  

What can and must be done to ensure that the goal is accomplished?  

What deadlines should be put in place to create a sense of urgency?  

What steps can you take to maintain enthusiasm and momentum? 

Can a support team be an asset to me as it pertains to this goal?

Success is a journey. An octopus like maze of obstacles, options and opportunities along with failure, ambiguity and do overs. 

The success you enjoy depends upon many things, but mostly it depends on you and your ability to execute until the goal is achieved. 

Remember, it's not where you start that matters, it's all about where you finish.

Everything Counts!

Gary Ryan Blair
[email protected]

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