Create
A Sense Of Urgency!
by Gary Ryan Blair
An
atmosphere of urgency will
create an atmosphere of
achievement. Have
you noticed that the people
who make things happen
in this world value and
share the same sense of
urgency?
High
Achievers work best under
a self-determined or externally
fixed deadline for achieving
objectives. Those who consciously
choose not to "sleep at
the wheel" realize that
regardless of the goal
being pursued, they must
continually maintain a
sense of urgency in order
to compete and win.
True
greatness is only achieved
once we develop a sense
of urgency and importance
of what we are doing.
I mean a sense of urgency
to the extent that we
feel getting results
and achieving our goals
is a matter of life and
death.
It's
tragically un-hip to procrastinate.
A deadline and strong sense
of urgency generates energy
toward getting results.
In short, they drive people
to perform.
Purposely
put yourself in a position
where you have to perform!
One
of the biggest mistakes
people make when trying
to achieve a goal is to
plunge ahead without establishing
a high enough sense of
urgency in themselves and
others. Communicating urgency
is one of the hallmarks
of personal and professional
leadership.
The
Importance Of Deadlines!
In an ideal world, behavior shouldn't depend on deadlines. Behavior should
depend on our values, and one of the values of all high performing people
is a sense of urgency.
- Deadlines
Represent COMMITMENT
- Deadlines
Enforce ACCOUNTABILITY
- Deadlines
Create a SENSE
OF URGENCY
A clearly
understood deadline, that
is shared,
agreed
upon and committed to
is the silver bullet of proactive
behavior. There is nothing
like
a good old fashioned, it's got to be done by this deadline that gets
people off the pot and into the game.
Why You Need a Sense of Urgency
None of us can afford to delay our goals, dreams nor responsibilities
any longer. Deadlines create a sense of urgency that help us get
things done.
Open your eyes, look around you and see all of the wonderful things
that get accomplished all due to a deadline and corresponding sense
of urgency that is either self imposed or other imposed.
- Newspapers
and magazines
all depend upon deadlines
to get printed.
- Federal
Express
- an entire industry
was created
to satisfy those with
a need
for urgent communication.
- Credit
card,
mortgage, telephone,
and power companies
use deadlines
and penalties
to get
people to act on
time.
- The
two-minute
warning in football challenges
coaches
and players to make every play
and opportunity
one of
importance.
- The
thirty-second
shot
clock in basketball guarantees
that
that you either shoot
or lose
possession of the ball.
- Marketers
intentionally
limit
quantity, style,
color and size
while using words like
Hurry; Act now,
and Tomorrow is too
late� to
convey
an
urgency
to
buy.
- All of your appointments to include
Doctors, Dentists, Lawyers
and even Hairdressers depend
upon deadlines
and
timeframes, all of which
causes you to take action.
- Planes,
trains
and buses all use deadlines
to create
a sense of action
from
their customers.
- Eggs,
milk,
butter and cheese
come with short shelve
lives
that demand that you use
them
within a given time frame
or lose
them forever.
- Church
services,
banking hours and hotel
checkout
times all use deadlines
to create
a sense of urgency.
- The
government
depends on deadlines
in order
to receive tax monies.
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The
lesson: Everything
in your world involves
the use of deadlines
to create commitment,
accountability and most
importantly a sense of
urgency. It's time for
you enforce the same
principle into your life!
Embrace
a Do It Now Philosophy!
No matter how intelligent or capable you may be, if you don't have a
sense of urgency, NOW is the time to start developing it.
Creating a sense of urgency helps you to replace question marks with
exclamation marks!
- The
unwritten
letter? Write it today!
- The
old
friend you've
been meaning to
reconnect
with? Get
connected
today!
- The
apology
that is long overdue?
Apologize
today!
- The
book
you've talked about
writing?
Start writing today!
- The
visit
you've been intending
to
make? Make it today!
- The
business
you were always
going
to start someday? Get
started today?
- The
race
you were going to run?
Start
running today?
- The
daily
exercise your were
going to do? Start
exercising
today!
- The
language
you were going
to
learn? Start learning today!
- The
musical
instrument you've always
wanted
to play? Start
playing today!
- The
resolution
to
give back to the community?
Begin
giving back
today!
- The
person
with whom you've
been
meaning to share
your faith?
Share it
today!
- The
time
you've promised
to spend with
your
children? Spend it
with
them
today!
- The
broken
relationship you've been
wanting
to restore?
Work at
it today!
- The
decision
to confront your
fears?
Do it today?
- The
commitment
to be the best you
can
be? Make it today!
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How
Do You Create a Sense
of Urgency?
Wouldn't it be great if you could somehow infuse a sense of urgency and
ignite passion into your activities as well as those around you?
The following are seven ways to create
a sense of urgency:
- Recognize
the importance
of establishing
a sense
of urgency.
- Select
the
causes of complacency.
- Identify the strategies
for
raising urgency
levels.
- Discuss with all parties
concerned
and create buy-in.
- Take
action
and stay focused
on
the prize.
- Monitor progress and
adjust
where and when
necessary.
- Repeat,
reinforce
and remind yourself
and
others of the deadline.
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If
you believe that business
in general is becoming
more competitive, then
you must also believe that
you need more out of yourself.
The best way to do that
is to create a sense of
urgency into all of your
goals and plans.
A
Closing Thought
Opportunity
is all around you. What
you complete by year-end
is totally dependent upon
the sense of urgency you
create beginning right
now. There is simply no
alternative!
May
each of us be compelled
with a sense of urgency
about TODAY!
Everything
Counts!
Gary Ryan Blair
[email protected]
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